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Saturday, 26 September 2009 16:37

BREAKING NEWS: BC/EFA's Broadway Flea Market & Grand Auction - New Location Announced

ROSELAND BALLROOM (239 W. 52nd Street)
10:00 AM – 7:00 PM

Broadway Cares/ Equity Fights AIDS has announced that, in anticipation of weather conditions tomorrow, the 23RD ANNUAL Broadway Flea Market & Grand Auction will continue as planned and will now be held on Sunday, September 27 at Roseland Ballroom (239 W 52nd Street, between Broadway & 8th Avenue). The Flea Market & Grand Auction is produced by and benefits BC/EFA.

“We’ve weathered gray skies, been sprinkled on or even covered up for a few minutes of downpour, but never in the history of the Broadway Flea Market have we had such dire weather predictions,” said Tom Viola, BC/EFA Executive Director. “Our main concern is the safety, health and comfort of BC/EFA’s many friends participating in the Flea Market and Grand Auction and, of course, that of thousands of supporters and theatre fans. I hope you will join us at Roseland.”

Previously planned to be held in Shubert Alley, the event will now take place indoors at Roseland and is free and open to the public. From posing with your favorite Broadway and Daytime stars for photos, to buying that lost cast recording, signed show posters and Playbills, rare costume sketches or special gift for a theatre-lover you can’t find anywhere – this year’s Broadway Flea Market & Grand Auction promises to offer something for everyone.

Celebrities scheduled to appear at the Celebrity Autograph Table and Photo Booth in exchange for donations to BC/EFA include: Sebastian Arcelus (Jersey Boys), Elizabeth Ashley (Dividing The Estate), Kate Baldwin (Finian's Rainbow), Bryan Batt (“Mad Men”), P.J. Benjamin (Wicked), Susan Blackwell ([title of show]), Stephanie J. Block (9 to 5), Danny Burstein (South Pacific), Kerry Butler (Rock of Ages), James Carpinello (Rock of Ages), Michael Cerveris (Road Show, Sweeney Todd), Kathleen Chalfant, Kevin Chamberlin (The Addams Family), Alexandra Chando (“As the World Turns”), Will Chase ( Billy Elliot: The Musical), Victoria Clark (The Light in the Piazza), Alex Cole (“As the World Turns”), Gavin Creel (Hair), Ewa da Cruz (“As the World Turns”), Jason Danieley (Curtains), Quentin Earl Darrington (Ragtime), Diana DeGarmo (The Toxic Avenger), Bonnie Dennison (“Guiding Light”), Ellen Dolan (“As the World Turns”), Marj Dusay (“Guiding Light”), Bobbie Eakes (“All My Children”), Tovah Feldshuh (Irena’s Vow), Harvey Fierstein, John Glover (The Royal Family), Montego Glover (Memphis), Mandy Gonzalez (In the Heights), Jonathan Groff (Spring Awakening), Haydn Gwynne (Billy Elliot: The Musical), Van Hansis (“As the World Turns”), Rosemary Harris (The Royal Family), Jessica Hecht (The Neil Simon Plays), Dana Ivey (Butley), Judith Ivey (Vanities), Cheyenne Jackson (Finian's Rainbow), Greg Jbara (Billy Elliot: The Musical), Chad Kimball (Memphis), Beth Leavel (Mamma Mia!), Jessica Leccia (“Guiding Light”), Priscilla Lopez (In The Heights), Rebecca Luker (Mary Poppins), David Andrew MacDonald (“The Guiding Light”), Billy Magnussen (“As the World Turns”), Constantine Maroulis (Rock of Ages), Marin Mazzie (Spamalot), Cady McClain (“As the World Turns”), Brian Stokes Mitchell, Eric William Morris (Mamma Mia!, “As the World Turns”), Javier Munoz (In the Heights), Phyllis Newman, Robert Newman (“Guiding Light”), Dominic Nolfi (Jersey Boys), Christiane Noll (Ragtime), Karen Olivo (West Side Story), Steven Pasquale (reasons to be pretty), Bernadette Peters, Julie Pinson (“As the World Turns”), Colleen Zenk Pinter (“As the World Turns”), Rachelle Rak, Anthony Rapp (Rent), Vanessa Ray (“As the World Turns”), Rondi Reed (August: Osage County), Alice Ripley (Next to Normal), Chita Rivera, Mo Rocca (“CBS Sunday Morning,” “The Daily Show”), Thomas Sadoski (reasons to be pretty), Loretta Ables Sayre (South Pacific), Marian Seldes, Marnie Schulenburg (“As the World Turns”), Carole Shelley (Billy Elliot: The Musical), Christopher Sieber (Shrek The Musical), Will Swenson (Hair), Chrishell Stause (“All My Children”), Robin Strasser (“One Life to Live”), Bobby Steggert (Ragtime), Stephanie Umoh (Ragtime), Julie White (The Understudy), Caitlin Van Zandt (“Guiding Light”).

The Celebrity Autograph table will be hosted by Scott Nevins and Michael Lee Scott.

In addition, John Stamos (Bye Bye Birdie) will participate in this year’s Celebrity Photo Booth from 11:30AM – 12:00PM. As in previous years, Broadway and daytime fans will have the opportunity to get their photo taken with various celebrities at the Celebrity Photo Booths. Additional names will be announced shortly.

This year’s Live Auction begins at 5:00 PM and will feature auction lots that allow bidders unprecedented access to some of Broadway’s and television’s hottest shows. In addition, from 10:00 AM until 4:00 PM, the Silent Auction allows fans the chance to win theatre memorabilia as well as one of a kind souvenirs from the entertainment world.

This year’s live auction will be hosted by Bryan Batt and Lorna Kelly.  The Silent Auction will be hosted by Michael Goddard and Felicia Finley.

Fans can preview auction items which are updated every few days and submit pre-bid now, by visiting

For a complete preview the items for the Grand Auction and Silent Auction and to submit a pre-bid, CLICK HERE.

Broadway Cares/Equity Fights AIDS is the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organization. By drawing upon the talents, resources and generosity of the American theatre community, BC/EFA raises funds for AIDS-related causes and other critical illnesses across the United States. Since its founding in 1988, BC/EFA has raised over $160 million dollars for critically needed services for people with AIDS and other serious illnesses. BC/EFA is the major supporter of seven programs at The Actors’ Fund – including The AIDS Initiative, The Phyllis Newman Women’s Health Initiative, The Al Hirschfeld Free Health Clinic, The Dancers’ Resource and three supportive housing residences. BC/EFA also awards annual grants to over 400 AIDS and family service organizations nationwide.


For more information, please visit BC/EFA online at
The Broadway Flea Market is sponsored by Continental Airlines, the official airline of BC/EFA,

The New York Times, Junior’s, Discovery Times Square Exposition, PMD Promotion and Next Magazine