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You are here: Home Theatre Reviews & Features 2015-16 Reviews Off-Broadway BLANK! THE MUSICAL Creates First of Its Kind Partnership with UCB and App Designer Livecube
Wednesday, 20 August 2014 21:02

BLANK! THE MUSICAL Creates First of Its Kind Partnership with UCB and App Designer Livecube



The show can't go on without you.

BEGINNING NOVEMBER 1, 2014 AT NEW WORLD STAGES there's an app for that!


NEW YORK, NY -- Theatergoers, comedy fans, and NYC visitors are invited to experience the magic of Broadway like never before with a groundbreaking interactive theatrical event:BLANK! THE MUSICAL. It was jointly announced today by Matt Britten, executive producer; Aaron Price, co-founder and CEO of Livecube; and Shannon O'Neill, artistic director of Upright Citizens Brigade Theatre that BLANK! THE MUSICAL is set to begin performances at New World Stages in midtown Manhattan beginning November 1 for a special limited engagement tryout for six weeks only. The show is co-created by Michael Girts, Mike Descoteaux, and T.J. Shanoff. Casting and creative team for the special theatrical event will be announced soon.

Experience the magic of Broadway like never before at BLANK! THE MUSICAL, New York City's astonishing and hysterical next-generation theatrical sensation. Each night, a talented ensemble takes to the stage-with no script, no rehearsal, and no idea what will happen-to perform a brand-new smash hit musical...that you help to create!

At BLANK! THE MUSICAL,the power to build your dream Broadway show is in your hands. Bring your friends, get out your smartphone, and vote with the audience to fill in the blanks. Choose a title. Write lyrics. Compose the score. Then it's curtain time and away we in awe as actors, musicians, and a Tony Award®-winning creative team bring your musical to life on the spot, complete with show-stopping singing, dazzling dancing, and of course, laugh-out-loud comedy. Will you write the next Wicked, Les Miz, or Book of Mormon? The results are always hilarious. A night at the theater has never been so much fun!

"Millions of people see a Broadway show every year, often imagining what it might be like to be a part of it all," said producer Matt Britten. "We're excited that we will be bringing this dream to life each night at New World Stages. From the moment you are asked to keep your cell phone turned on at the top of the show, you will know you are in for a unique treat at this first-of-its-kind theatrical event."

Utilizing a specially designed mobile app, BLANK! THE MUSICAL is a unique entertainment event, which marks the debut of a new "stage and screen" technology.  Developed in partnership with Livecube, this mobile technology will allow audience members to direct the action, simply by using their mobile phones. For the first time ever, audiences will be able to engage with the show and each other and play a crucial role in creating a brand-new fully realized musical every night.

"This partnership," noted Livecube's Price, "brings the world's most engaging live event technology together with some of Broadway's brightest talent, in the heart of Times Square. It's a perfect combination of art and innovation that will result in an interactive entertainment experience unlike anything ever seen before. We can't wait to see smart phones meet smart theater."

Additionally, BLANK! THE MUSICAL will be presented in partnership with comedy industry leader Upright Citizens Brigade, Boston-area comedy theater and school ImprovBoston, and other comedy partners from around the country to be announced.

Fill in the blanks at BLANK! THE MUSICAL. Coming to NYC's New World Stages for a limited time only this fall. For more information visit .

"Like" BLANK! THE MUSICAL on Facebook at

Follow the show on Twitter @BLANKTHEMUSICAL and

 join the discussion using #fillintheblank.

See photos and videos on Instagram by following @BLANKTHEMUSICAL.


The Upright Citizens Brigade (Matt Besser, Amy Poehler, Ian Roberts, and Matt Walsh) came to New York, from Chicago, in 1996. After staging their award-winning sketch comedy show, and introducing the long form improvised structure of the "Harold" to New York audiences, the UCB soon began their training program.

Students of UCB Theatre are taught our proven style of sketch and improvisational comedy by working actors and writers. In addition to teaching the necessary skills, UCB Theatre also works on behalf of its students to give them every possible opportunity to develop their own creative voices, industry relationships and comedic careers. Through our classes, stage performances and direction, young talent is on the way to viable commercial success.


ImprovBoston has been the heart and soul of Boston comedy for more than 30 years. With over 20 shows each week on two stages, a 400+ student comedy school, and an array of touring, corporate and outreach programs, the celebrated nonprofit comedy arts organization showcases New England's premiere comedy talent.


Livecube amplifies audience engagement at events by applying game mechanics to every attendee interaction. It works really well to focus attention and help attendees join the event conversation to find the best ideas and drive increased networking, turning a mobile device into an engagement tool instead of a distraction. Livecube has caused events to become top trending topics on all of twitter, though also offers a private messaging version for clients who don't want things as public, like some of our Fortune 100 clientele. More at


New World Stages is the state-of-the-art theatrical complex just off of Times Square which has served as the home of Tony Award winning, Guinness Record setting, and Pulitzer Prize earning shows. The five stages are centered on a large common lobby and Gallery New World Stages, serviced by two bars, a coat check, bathroom facilities on each level and the Green Room Lounge. New World Stages is fully handicapped accessible. It is owned and operated by the internationally acclaimed entertainment group, Stage Entertainment.