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New Digitial Music Store Launches Today


BWAYTUNES.comTM, a new eStore exclusively dedicated to musical theatre music, will be launched today, Monday, June 2, 2014.  The site recreates online the experience of visiting a specialty record store.  But unlike a hard-to-find shop nestled away on a city side street, is just a click away on all online devices all across the country.  The site will offer the internet’s most comprehensive catalog of digital musical theatre music, to satisfy both aficionados and general consumers alike.


While many of the commercial recordings on are also available on traditional music download sites, some musical theater music can prove difficult to find amid more than 25 million songs on those sites.   Not only does allow users to search by show title and song title, but also by year and by every major production credit, including performer, composer, lyricist, book writer, choreographer, musical director, producer and more. will also provide MP3 downloads at a bit rate of 320 kbs, providing superior audio quality. also goes beyond online music purchasing, and will include:

·        An online community, featuring curation and blogs by industry professionals

·        Direct links to purchase sheet music

·        Free music and exclusive offers from current Broadway shows for registered users

·        Links to Wikipedia entries and The New York Times reviews for all show cast album entries

·        BwayTunes Radio powered by AccuRadio’s 40 Broadway curated radio channels

·        Playable locker of your purchases, accessible from all devices, so music and purchased content is never lost

7digital, the leading digital music platform, has partnered with to supply a legally licensed catalogue of music and to power the service’s content delivery, transactions, user account management and royalty reporting.  Established in 2004, 7digital is headquartered in London, UK and operates globally. is a New York Limited Liability Company (LLC).  The business and site were conceived and designed by Jim Russek and Erik Hartog.  Mr. Hartog is a Wall Street strategist and entrepreneur.  Mr. Russek is an Executive Creative Director at AKA-NYC, the Broadway theater advertising agency. He is a theater marketing professional with over 30 years experience on Broadway.

“We’re musical theater fans ourselves and wanted a site that is designed to provide the most immersive, comprehensive online store for show music,” commented Russek.  “ uses today’s technology to recreate the experience of what it was like to visit a record store devoted to musical theater music, like the late lamented Colony or Footlight Records shops. Whether you are a hard core collector or just discovering this world of music for the first time, we think is a much richer, more personal experience that users will turn to regularly.”

Andy Propst will serve as Editor-in-Chief and curator for  He is founder of, a respected critic whose work has appeared in The Village Voice and Time Out NY, among others and is currently writing the biography of Cy Coleman for Applause Theatre and Cinema Books, an imprint of Hal Leonard.  He will curate the site weekly, featuring past and recent recordings that will set the weekly agenda for bloggers. Bill Rosenfield and Erik Haagensen will also blog weekly for the site. Mr. Rosenfield produced 65 cast recordings garnering 30 Grammy nominations and has turned his talent to play writing. Mr. Haagensen, former critic for Backstage, is a musical theatre historian and librettist. Ted Sperling, the accomplished director and musical director will also be a frequent contributor.

Visit for more information. 

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Andrew C. McGibbon



Andrew C. McGibbon has spent the past thirty years working in live theatre as a stage manager, general manager, producer and leader in the convergence of Broadway and online.

Mr. McGibbon worked as a stage manager and general manager for ten years. In 1994 he created a website devoted to live theatre, The site was subsequently bought by, and became He continued to manage the site for Playbill for four years. In 2000 he became the website manager for With the 2008-09 season he finished his ninth year on the show. He has also worked as a webmaster for the Broadway LeagueJazz at Lincoln Center, and as the Director of Digital Media for the New Jersey Performing Arts Center.

Since 2015, Andrew has been working as an architectural photographer and virtual tour photographer known for his photography of theatres such as the Kimmel Center, Tanglewood, Signature Theatre Company, Roundabout Theatre Company, Arena Stage and the Goodspeed Opera House. His photography work can be previewed at

Mr. McGibbon is a member of the American Theatre Critics Association, the Independent Theatre Bloggers AssociationActors' Equity Association and the American Federation of Television and Radio Artists, as well as the American Society of Media Photographers

In addition to his work in the theatrical industry, Mr. McGibbon is also a partner in Simple Solutions Distributing, a manufacturer of filtration equipment for the waste-water industry.

Photo: Elizabeth Leitzell