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Monday, 05 November 2012 22:40

WICKED Launches Free App In Celebration of 9th Anniversary on Broadway



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With over 1 million fans on Facebook, the Broadway blockbuster WICKEDis taking the next step in mobile interaction by offering its fans a free app, which launched on Tuesday, October 30, the musical’s 9th Anniversary on Broadway.  The official WICKED app is currently available for download and use on Apple and Android devices.  The free download is available at

The WICKED app features the latest up-to-the-minute news on the worldwide phenomenon, as well as first access to exclusive behind-the-scene videos with the creative team and cast members.  Fans can also take their photo with Elphaba or Glinda to create custom photo cards to share online, explore the seven worldwide companies of the musical, and listen to music clips from the Grammy Award-winning original cast recording.   Additionally, users can integrate their social media accounts and engage with a ‘fan wall’ where they can post comments and photos in real time for all to see. 

The app was created by WICKED’s Digital Agency, Situation Interactive, and is powered by Mobile Roadie, the world’s leading mobile platform.


Broadway’s #1 show for an unprecedented eight consecutive years, WICKED has been declared “A Cultural Phenomenon” by Variety and “The Best Musical of the Decade” by Entertainment Weekly.  There are currently 7 productions worldwide: New York, London, Japan, Holland, Seoul and two concurrent North American National Tours.  Based on the novel by Gregory Maguire, WICKED has music and lyrics by Stephen Schwartz, and a book by Winnie Holzman.  The production is directed by Joe Mantello with musical staging by Wayne Cilento.  WICKED is produced by Marc Platt, Universal Pictures, The Araca Group, Jon B. Platt and David Stone.

Winner of 35 major awards including the Grammy Award and three Tony Awards, WICKED is the untold story of the witches of Oz.  Long before Dorothy drops in, two other girls meet in the land of Oz.  One, born with emerald-green skin, is smart, fiery and misunderstood.  The other is beautiful, ambitious and very popular.  WICKED tells the story of their remarkable odyssey, how these two unlikely friends grow to become the Wicked Witch of the West and Glinda the Good.

For more information, please visit www.wickedthemusical.comWICKEDis performed at the Gershwin Theatre, 222 West 51st Street, between Broadway and 8th Avenue.

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Last modified on Monday, 05 November 2012 22:45