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You are here: Home Theatre Reviews & Features 2015-16 Reviews 2011-12 Theatre Season Press Releases GODSPELL Debuts Innovative New Website Featuring Parallax Scrolling Web Design
Sunday, 27 November 2011 16:56

GODSPELL Debuts Innovative New Website Featuring Parallax Scrolling Web Design




Producer Ken Davenport today unveiled a first in online technology for the Broadway industry with the re-launch of the official show website for the new hit production of GODSPELL, featuring innovative parallax scrolling web design technology.

{module ad_left_body}"Broadway has always been a follower in the adoption of new technology," said Davenport. "I've always believed that in order to capture the interest of today's audience -- and more importantly, tomorrow's audience -- it's imperative that we stay on the cutting edge. Thanks to the incredible support and technological artistry of Scott McDowell and OneSpring, GODSPELL was able to do that." 

Parallax is a technique used to create an illusion of 3D space by moving layered objects or images at varying speeds in relation to one another. Although it was originally constructed for the gaming arena, it is a growing trend for web design.  With the advancement in HTML5 and CSS, designers can now achieve experiences that were only reserved for Flash projects in years past.

The new GODSPELL parallax site contains several layers of carefully selected and prepared motion graphics each of which moves faster the closer you get to the user. Complex foreground objects, such as the tree in scene one, the taxi in the cast scene and the bus in the subway scene, are designed with detailed transparencies so you can see the main character through the leaves of the tree and through the vehicle windows. The background is a seamless red brick wall that spans the entire piece and contains show information, interesting imagery and several areas of interaction. 

As you scroll down, the main character proceeds from left to right through the urban cityscape and the user can view a video message from Stephen Schwartz, meet the GODSPELL cast, sample hit songs from the show and find an easy way to buy tickets online. Combine all of this with OneSpring's interactive design best practices, HTML5/CSS3/jQuery parallax code and precisely timed motion graphics and the new GODSPELL parallax site becomes a site worthy of the hottest ticket on Broadway.

Visit to experience the new website.

Scott McDowell, Chief Innovation Officer for OneSpring says "The GODSPELL story provided us with an assortment of great content and imagery therefore we knew we had to choose a technology that would provide the right medium for delivering the message.  A number of factors led us to a horizontal parallax scrolling technique accomplished by using HTML5, this enabled a richer, almost three-dimensional experience that works across multiple browsers and devices." 

Mitch Moccia, Senior Web Developer and Parallax Designer says "The creative process was an iterative approach, one in which we went back and forth with the GODSPELL marketing team to craft the story of our character who walks through each scene looking at visual and interactive elements on the wall. Most of the objects you see on the wall and sidewalk were taken from actual New York City photos. In conjunction with the creative design we optimized the technology to ensure a smooth experience for each browser and device."

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Now in performances at Broadway's Circle in the Square Theatre (1633 Broadway at 50th Street), The Wall Street Journal proclaims GODSPELL is "a family-friendly romp that deserves to run...well, forever!" USA Today says "GODSPELL is cause to rejoice," and New York Magazine says "Go forth and enjoy."   

Directed by Daniel Goldstein and choreographed by Tony Award nominee Christopher Gattelli (South Pacific), GODSPELL stars an incredible and diverse company of 10 young actors, lead by Hunter Parrish as Jesus and Wallace Smith as Judas, and co-starring Uzo Aduba, Nick Blaemire, Celisse Henderson, Morgan James, Telly Leung, Lindsay Mendez, Anna Maria Perez de Tagle and George Salazar. Understudies are Joaquina Kalukango, Eric Michael Krop, Corey Mach and Julia Mattison.

The revival reunites Daniel Goldstein -- making his Broadway directorial debut -- and members of the design team from his critically-acclaimed 2006 Paper Mill Playhouse conception in a new production that has been completely re-imagined for the Circle in the Square, one of Broadway's most intimate, unique and versatile houses.

Conceived and originally directed by John-Michael Tebelak with music and new lyrics by Academy and Grammy Award winner Stephen Schwartz (Wicked, Pippin), GODSPELL has continued to electrify audiences throughout the country since its original New York premiere in May 1971.

GODSPELL's Tony-nominated score features instantly recognizable hits including "Day by Day," "Turn Back, O Man," "Learn Your Lessons Well," "Prepare Ye," "Light of the World" and many more.

One of the most popular musicals in the world, GODSPELL originally ran for more than 2,600 performances in New York and spawned successful touring productions in major U.S. cities, a 1973 motion picture adaptation and countless international engagements for the past 40 years.

The new Broadway revival of GODSPELL is produced by Ken Davenport, Hunter Arnold, Broadway Across America, Luigi Caiola, Rose Caiola, Edgar Lansbury, Mike McClernon, The Tolchin Family, Guillermo Wiechers & Juan Torres and The People of Godspell. Associate producers include Dennis Grimaldi Production, Todd Miller, Pivot Entertainment Group, Chris Welch and Cedric Yau.

GODSPELL features scenic design by David Korins (Passing Strange), costume design by Miranda Hoffman (Well), lighting design by David Weiner (The Normal Heart), sound design by Andrew Keister (Company), orchestrations by Michael Holland (Hurricane) and musical direction by Charlie Alterman (Next to Normal).

Visit GODSPELL online at

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About OneSpring

OneSpring, LLC is a Requirements Agency headquartered in Atlanta, GA with operations extending to Washington DC. We specialize in helping government agencies and companies more effectively capture, manage, and deliver software requirements.

OneSpring uses software visualization to overcome the clarity gap between business and IT by enabling stakeholders to see and experience applications prior to development. Our process enhances Agile and other software development methodologies by addressing the number one concern with implementing successful software solutions, which is capturing and managing the right software requirements. Our approach to software definition has been proven to reduce project timelines by at least 30% and defects by up to 50%.

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