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Monday, 12 September 2011 23:18

Commercial Theatre Institute Announces the 2011-2012 Season

COMMERCIAL THEATER INSTITUTE
Announces the 2011-2012 Season 

A NEW SEASON BRINGS NEW COURSES, NEW CITIES, & NEW WAYS TO SAVE! 

ONLINE REGISTRATION: 
www.CommercialTheaterInstitute.com 

(New York, NY)  September 12, 2011– The Commercial Theater Institute (CTI) has announced its complete season line-up for 2011-2012. With over a dozen different courses, this season is made up of brand new seminars, new cities, old favorites and more. 

New Course Selections


Behind the Scenes: Six Nights at the Theatre with CTI 
Oct 11-Nov 15, 2011 

This is your opportunity to join CTI for six nights of theatre followed by six exclusive post show experiences. What better way to learn about producing in the theatre than to actually experience it? The current list of shows is available on the website. 

14- Week (Plus 2 Extra Weeks!) 
January 9th- April 23rd 2012 

Due to its growing popularity this intensive program, presenting a comprehensive look at numerous aspects of the theatrical producing in the commercial arena, has been extended for 2 extra weeks! Applications are available atcommercialtheaterinstitute.com

Ft. Lauderdale One-Day Seminar: The Business Behind the Show 
January 27th, 2012 

CTI is headed to Florida, so join us as we help potential investors and theatre fans explore the journey from development to opening night. 

And More! 

New Ways to Attend: Webinars


You don’t even need to be in NYC to attend your favorite CTI course. The 2011-2012 season will offer three webinars that you can participate in from the comfort of your home or office. 

Investor Relations: Finding, Soliciting, and Fussing   
December 16th, 2011 

“Show me the money.”  How to find it?  How to make every investment a positive experience for those involved?  This one day seminar will review specific strategies for how to identify financial sources, how to develop and present an investment proposition.  And finally, how to communicate, inform and involve investors as the project unfolds.


Marketing, Measurement & Analysis: ( Webinar Simulcast) 
February 10th, 2012 

In an era when the ability to understand the demographics of our customers and their ticket buying behavior becomes increasingly crucial, we need to amp up our ability to more deeply mine the data we have at hand.


Sales Tactics: What To Do? When To Do It? What to Spend? 
May 4th, 2012 

There are an overwhelming number of industry wide marketing efforts that producers use to sell tickets and promote their shows, but how do you identify which ones will work best for you? How much do you have to invest in order to see results? Do some tactics work better for musicals than plays? This course will outline traditional strategies, new industry initiatives, and out of the box ideas. 

New Ways To Save


Registrants now have the opportunity to sign up early and save on select courses. Signing up 30 days in advance for specific one-day and weekend seminars can save 20% off the regular course price. 

A complete class schedule is attached and additional details and registration information for all courses can be found at commercialtheaterinstitute.com. Also, be sure to follow us on Twitter @CTIPrograms or onfacebook.com/CommercialTheaterInstitute.


The Commercial Theater Institute, now in its 31st year, is a project of Theatre Development Fund (TDF) and The Broadway League. Dedicated to training the next generation of commercial theatre producers, CTI provides resources and guidance to individuals interested in the various paths one can take towards creating commercial productions for the stage. 

CTI Executive Director Jed Bernstein commented, “Interest in our programs is at an all time high, especially in challenging economic times. CTI works tirelessly to enhance its popular and most effective programs, while creating new seminars to fulfill the need of an evolving marketplace.” 

Charlotte St. Martin, Executive Director of The Broadway League said, “CTI is a program that continues to produce the most successful and notable producers of tomorrow. The Broadway League is proud to partner with CTI’s many initiatives, and the expansion of its programs is a testament to a long-term commitment to the business of Broadway.” 

Victoria Bailey, Executive Director of Theatre Development Fund said: "It's exciting to see how CTI is growing to meet the needs of a new generation of theatre producers."  


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The Commercial Theater Institute, now in its 31st year, is a project of Theatre Development Fund (TDF) and The Broadway League, Inc. Dedicated to training the next generation of commercial theatre producers, CTI provides resources and guidance to individuals interested in the various paths one can take towards creating commercial productions for the stage. 

The Broadway League 
The Broadway League, founded in 1930, is the national trade association for the Broadway industry.  The League’s 700-plus members include theatre owners and operators, producers, presenters, and general managers in over 200 North American cities, as well as suppliers of goods and services to the theatre industry.  Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada. www.BroadwayLeague.com
www.ILoveNYTheater.comwww.ibdb.com Follow TheBwayLeague on TwitterLike the The Broadway League page on Facebook
Download the free ILoveNYTheater app for iPhone, iPad,and iTouch on iTunes


Theatre Development Fund (TDF) has played a unique role in strengthening live theatre and dance in New York City for the past 42 years. This not-for-profit service organization’s programs have provided 78 million people access to the theatre at discount prices (with theatre lovers who would normally not be able to attend live performance) and returned nearly 2 billion dollars in revenue to thousands of theatre, dance and music productions. Best known for its TKTS Discount Booths, TDF’s membership, voucher, access and education programs as well as its Costume Collection, help to make the unique experience of theatre available to everyone. TDF recently published its first book, Outrageous Fortune: The Life and Times of the New American Play. To learn more about TDF, go to: www.tdf.org


CTI 2011-2012 Course Schedule*


OCTOBER 
BEHIND THE SCENES: SIX NIGHTS AT THE THEATRE WITH CTI 
Tuesday, October 11th – Tuesday, November 15th, 2011 

WHO GETS WHAT? 
Friday, Oct. 21st, 2011 

NOVEMBER 
LA ONE-DAY CASE STUDY: 99 SEAT THEATRE PRODUCING: MAXIMIZING SUCCESS 
Friday, Nov. 11th, 2011 

HERE’S THE PITCH         
Friday, Nov. 18th, 2011 

DECEMBER 
INVESTOR RELATIONS: FINDING SOLICITING AND FUSSING ( WEBINAR) 
Friday, Dec. 16th, 2011                 

JANUARY         
FOURTEEN WEEK PROGRAM (PLUS 2 EXTRA WEEKS!) 
Monday, Jan. 9th – Monday, April 23rd, 2012 

FT LAUDERDALE 1 DAY SEMINAR: THE BUSINESS BEHIND THE SHOW 
Friday, January 27th, 2012 
                
FEBRUARY 
MARKETING, MEASUREMENT & ANALYSIS: A HALF DAY SEMINAR (AND WEBINAR SIMULCAST) 
Friday, Feb. 10th, 2012 

MARCH 
PRODUCING WORKSHOPS, READINGS, & SHOWCASES 
Friday, Mar. 9th, 2012 

CHICAGO ONE-DAY SEMINAR: “I HAVE A HIT IN CHICAGO…NOW WHAT?” 
Friday, March 23rd, 2012 

APRIL 
SO, YOU WANT TO BE A PRODUCER?! ULTIMATE THREE DAY NEW YORK WEEKEND INTENSIVE 
Friday, April 20th – Sunday April 22nd, 2012 

MAY

SALES TACTICS: WHAT TO DO? WHEN TO DO IT? WHAT TO SPEND? 
May 4th, 2012 

INVESTOR RELATIONS: FINDING SOLICITING AND FUSSING 
Friday, May 18th, 2012 

JULY 
5th ANNUAL CTI-O’NEILL SUMMER WORKSHOP 
DATES TBD 


* Subject to Change