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2012-2013 Broadway’s Economic Contribution to New York City Report Released

broadway league

 

BROADWAY CONTRIBUTED NEARLY
$12 BILLION TO NEW YORK CITY
During 2012 – 2013 Season

2% increase from the 2010 – 2011 season;
11% increase from the 2008-2009 season

Broadway Supports 87,000 Jobs +

Generates a Half Billion Dollars in Taxes for NYC

97% of Broadway’s Full Economic Impact Due to “New” Money

(New York, NY)  May 29, 2014 – The Broadway League released the 2012-2013 Broadway’s Economic Contribution to New York City report, the ninth biennial report in this series. The report measures the full economic impact of spending by Broadway production companies, theatre operators and those visitors drawn to NYC by Broadway. As the official source for statistical information about Broadway theatre productions in the United States, The Broadway League's report demonstrates that Broadway not only offers entertainment, art and culture, but that it is an industry whose financial contributions nourish the economy of its city and state.   

The new report states that during the 2012-2013 season, Broadway as an industry contributed $11.9 billion to the economy of New York City. This amount was comprised of direct spending in three areas: spending by producers to mount and run shows; spending by theatre owners to maintain and renovate venues; and ancillary purchases by “Broadway Tourists” (defined as non NYC residents who said that Broadway was a very important reason in their coming to New York City). The money that was directly spent in these areas was then re-spent in multiple subsequent rounds.

The subsequent rounds make the original spending exponentially more valuable. In total, the full contribution of Broadway Tourists amounted to $9.6 billion; shows contributed $2.2 billion; and theatres $17 million, for a total of $11.9 billion to NYC’s economy. Broadway supports 87,000 jobs and generates $500 million in taxes to NYC.

“During the 2012 – 2013 season, Broadway contributed nearly $12 billion to the economy of New York City, a 2% increase from two years ago. It’s significant to point out that 97% of the $11.9 billion represents new money to New York City,” said Charlotte St. Martin, Executive Director of the Broadway League. “The impact of spending by visitors who came to New York to see a show increased by more than 3%, thanks to the ongoing increase in the number of international Broadway tourists. The visitor impact balanced a decrease in the impact of the spending generated by shows and theatres.”

Broadway’s Economic Impact 2012-2013

                                                                        2008-09         2010-11         2012-13
                                                                        (million $)      (million $)      (million $)

Spending by Broadway Tourists          $8,381.5         $9,328.9        $9,641.1
Show Expenses                                         $2,229.8         $2,314.8        $2,219.7
Theatre Capital Expenses                       $55.9               $23.2            $17.0

TOTAL                                                          $10,667.2        $11,666.9     $11,877.8

(all figures in millions of FY 2013 dollars) 

For a copy of the report, please contact Erica Ryan at The Broadway League, (212) 764-1122. 

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The Broadway League, founded in 1930, is the national trade association for the Broadway industry. The League’s 700-plus members include theatre owners and operators, producers, presenters, and general managers who present in nearly 200 markets in North America, as well as suppliers of goods and services to the theatre industry. Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada. For more information, visit www.BroadwayLeague.com, or follow The Broadway League on Twitter @TheBwayLeague or on Facebook at www.facebook.com/BroadwayLeagueBROADWAY.ORG is the League’s new official on-line headquarters for Broadway in NYC and on tour. Download the free Broadway.org mobile app for iOS or Android, and the free IBDB mobile app for iOS or Android.


The Broadway League annually presents the Antoinette Perry “Tony” Awards,® one of the most coveted awards in the entertainment industry, with The American Theatre Wing.

Broadway theatres are filled with an exciting array of new and classic musicals and plays, providing the perfect experience for every audience. Great seats are available at every price point and are easy to buy online, by phone, or in person at theatre box offices. It's always the perfect time to see a show. Broadway performs every day of the week at multiple curtain times to accommodate every schedule.

Andrew C. McGibbon

 

Andrew C. McGibbon has spent the past thirty years working in live theatre as a stage manager, general manager, producer and leader in the convergence of Broadway and online.

Mr. McGibbon worked as a stage manager and general manager for ten years. In 1994 he created a website devoted to live theatre, BroadwayWorld-Wide.com. The site was subsequently bought by, and became Playbill.com. He continued to manage the site for Playbill for four years. In 2000 he became the website manager for TonyAwards.com. With the 2008-09 season he finished his ninth year on the show. He has also worked as a webmaster for the Broadway League and Jazz at Lincoln Center. He is presently the Director of Digital Media for the New Jersey Performing Arts Center.

Mr. McGibbon is a member of the American Theatre Critics Association, the Independent Theatre Bloggers Association, AEA and AFTRA.

In addition to his work in the theatrical industry, Mr. McGibbon is also a partner in Simple Solutions Distributing, a manufacturer of filtration equipment for the waste-water industry.

Photo: Elizabeth Leitzell

 

Website: www.facebook.com/andrewmcgibbon