The new report states that during the 2012-2013 season, Broadway as an industry contributed $11.9 billion to the economy of New York City. This amount was comprised of direct spending in three areas: spending by producers to mount and run shows; spending by theatre owners to maintain and renovate venues; and ancillary purchases by “Broadway Tourists” (defined as non NYC residents who said that Broadway was a very important reason in their coming to New York City). The money that was directly spent in these areas was then re-spent in multiple subsequent rounds.
The subsequent rounds make the original spending exponentially more valuable. In total, the full contribution of Broadway Tourists amounted to $9.6 billion; shows contributed $2.2 billion; and theatres $17 million, for a total of $11.9 billion to NYC’s economy. Broadway supports 87,000 jobs and generates $500 million in taxes to NYC.
“During the 2012 – 2013 season, Broadway contributed nearly $12 billion to the economy of New York City, a 2% increase from two years ago. It’s significant to point out that 97% of the $11.9 billion represents new money to New York City,” said Charlotte St. Martin, Executive Director of the Broadway League. “The impact of spending by visitors who came to New York to see a show increased by more than 3%, thanks to the ongoing increase in the number of international Broadway tourists. The visitor impact balanced a decrease in the impact of the spending generated by shows and theatres.”
Broadway’s Economic Impact 2012-2013
2008-09 2010-11 2012-13
(million $) (million $) (million $)
Spending by Broadway Tourists $8,381.5 $9,328.9 $9,641.1
Show Expenses $2,229.8 $2,314.8 $2,219.7
Theatre Capital Expenses $55.9 $23.2 $17.0
TOTAL $10,667.2 $11,666.9 $11,877.8
(all figures in millions of FY 2013 dollars)
For a copy of the report, please contact Erica Ryan at The Broadway League, (212) 764-1122.
The Broadway League, founded in 1930, is the national trade association for the Broadway industry. The League’s 700-plus members include theatre owners and operators, producers, presenters, and general managers who present in nearly 200 markets in North America, as well as suppliers of goods and services to the theatre industry. Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada. For more information, visit www.BroadwayLeague.com, or follow The Broadway League on Twitter @TheBwayLeague or on Facebook at www.facebook.com/BroadwayLeague. BROADWAY.ORG is the League’s new official on-line headquarters for Broadway in NYC and on tour. Download the free Broadway.org mobile app for iOS or Android, and the free IBDB mobile app for iOS or Android.
The Broadway League annually presents the Antoinette Perry “Tony” Awards,® one of the most coveted awards in the entertainment industry, with The American Theatre Wing.
Broadway theatres are filled with an exciting array of new and classic musicals and plays, providing the perfect experience for every audience. Great seats are available at every price point and are easy to buy online, by phone, or in person at theatre box offices. It's always the perfect time to see a show. Broadway performs every day of the week at multiple curtain times to accommodate every schedule.