The AndyGram

Saturday, Nov 01st

You are here: Home Theatre Press Releases 2012-13 Press Releases Pedigree Food for Dogs and ANNIE THE MUSICAL Partner to Raise $1 Million for Shelter Dogs
Thursday, 19 July 2012 11:00

Pedigree Food for Dogs and ANNIE THE MUSICAL Partner to Raise $1 Million for Shelter Dogs

PEDIGREE® FOOD FOR DOGS AND ANNIE® THE MUSICAL
PARTNER TO RAISE $1 MILLION
FOR SHELTER DOGS
SHELTER DOG SUNNY WINS THE ROLE OF SANDY IN ANNIE ON BROADWAY
NBC OWNED TELEVISION STATIONS TO AIR “ANNIE’S SEARCH FOR SANDY” IN OCTOBER 2012

NEW YORK, NY, July 19, 2012 -- More shelter dogs across the U.S. may soon receive the star treatment thanks to a partnership between PEDIGREE® Food for Dogs and the Tony Award®-winning classic musical, ANNIE. At the heart of the partnership is the shared belief that every dog deserves a loving home, a principle central to the PEDIGREE® Brand’s mission as well as the Broadway production of ANNIE.

Since its 1977 debut, all productions of ANNIE on Broadway have starred real-life shelter dogs as Sandy, Annie’s adopted and loyal companion, with all of the dogs discovered and trained by 2011 Tony® Honor recipient William Berloni. Continuing that tradition, Berloni has found and will train Sunny, a dog rescued from a shelter in Houston, to star as Sandy in the new production of ANNIE. Her understudy, Casey, was rescued from a PEDIGREE-sponsored shelter near the brand’s hometown in Nashville, Tennessee. With the help of PEDIGREE, both dogs playing Sandy are being provided professional nutrition by PEDIGREE® Food for Dogs and trained for their starring role using brand treats.

“We are extremely excited to have the PEDIGREE Brand as our partner because of our shared interest in finding homes for shelter animals,” ANNIE Producer Arielle Tepper Madover said. “ANNIE is about a girl and her dog desperately seeking a place to call home, and we’re hoping Sunny’s story inspires audiences to consider adopting their next pet.”

SEE THE SHOW, HELP A DOG

In a dual effort to promote dog adoption and provide shelters with resources, PEDIGREE and ANNIE have teamed up to help raise $1 million to help dogs find loving homes. For each ANNIE the Musical ticket sold through December 31, 2013, PEDIGREE will donate $2, up to $1 million, to PEDIGREE Foundation, a nonprofit organization dedicated to helping dogs find loving homes. In addition, co-branded merchandise will be available at the theatre and online with 100 percent of the proceeds going to PEDIGREE Foundation.

“At PEDIGREE, we believe every dog deserves to have a loving home and to be well fed,” PEDIGREE senior brand manager Lisa Campbell said.  “Our goal with the ANNIE partnership is to drive awareness of the plight of homeless dogs and raise money to help even more shelter dogs find forever homes.” 

ANNIE opens November 8 at the Palace Theater (1567 Broadway at 47th Street).  Previews begin October 3.  Tickets are on sale now at Ticketmaster.com. For more information on The PEDIGREE® Adoption Drive and other brand initiatives, visit www.pedigree.com or www.facebook.com/pedigree.

ANNIE’s Search for Sandy

Sunny and Casey’s journey from hard-knock shelter life to center stage as Sandy will be documented in a 30-minute TV special, "Annie's Search for Sandy," set to air on the NBC Owned Television Stations in October 2012.  The special is being produced by Al Roker Entertainment and ANNIE Broadway LLC and is sponsored by PEDIGREE. It features 2011 Tony® Honor recipient William Berloni who is providing the training for Sunny and Casey. Berloni works exclusively with rescued dogs and trained Sandy for the original 1977 Broadway production.

About the PEDIGREE® Brand

The PEDIGREE® Brand is the number one brand of dog food in the world, offering a wide variety of products for different dog life stages. As an innovative market leader, the PEDIGREE® Brand is at the forefront of pet nutrition and understands pet owner needs by providing a range of innovative products and resources. For more information, please visit www.Pedigree.com.

®/™ Trademarks © Mars, Incorporated 2012. Other trademarks are property of their respective owners.

About PEDIGREE Foundation

Created in 2008 and headquartered in Franklin, Tenn., PEDIGREE Foundation is a non-profit organization dedicated to helping dogs in need find loving homes by supporting the good work of shelters and dog rescue organizations throughout the country. The foundation provides grants to 501(c)(3) shelters and dog rescue organizations nationwide and encourages dog lovers to adopt, volunteer and donate to support the cause. Since 2008, close to $4 million has been granted to help more than 1,100 shelters and rescues. For more information about PEDIGREE Foundation, log on to www.pedigreefoundation.org.

About ANNIE THE MUSICAL

ANNIE, the new production of the classic Tony Award®-winning musical, is now on sale.  For tickets, call 877-250-2929 or visit Ticketmaster.com.  The production begins previews on October 3 at the Palace Theatre (1567 Broadway at 47th Street).  Opening night is Thursday, November 8.

ANNIE features a Tony Award®-winning score with music by Charles Strouse, lyrics by Martin Charnin and a Tony Award®-winning book by Thomas Meehan, based on the newspaper comic strip “Little Orphan Annie” by Harold Gray.   The new production of ANNIE is directed by three-time Tony Award®-winner James Lapine and choreographed by Tony Award®-winner Andy Blankenbuehler.

ANNIE stars two-time Tony Award® winner Katie Finneran as Miss Hannigan, Australian star Anthony Warlow making his Broadway debut as Daddy Warbucks and 11-year-old Lilla Crawford as Annie, with Brynn O’Malley as Grace Farrell, Clarke Thorell as Rooster Hannign and J. Elaine Marcos as Lily St. Regis.  The orphans are Madi Rae DiPietro as July, Georgi James as Pepper, Junah Jang as Tessie, Tyrah Skye Odoms as Kate, Taylor Richardson as Duffy, Emily Rosenfeld as Molly and Jaidyn Young as standby for the roles of Annie, Pepper, Duffy and July.  The production also features Ashley Blanchet, Jane Blass, Jeremy Davis, Merwin Foard, Joel Hatch, Amanda Lea LaVergne, Gavin Lodge, Liz McCartney, Desi Oakley, David Rossetti, Sarah Solie, Dennis Stowe and Ryan VanDenBoom.

ANNIE will be produced on Broadway by Arielle Tepper Madover, Roger Horchow, Sally Horchow, Roger Berlind, Roy Furman, Debbie Bisno, Stacey Mindich, Nederlander Presentations, Inc., Jane Bergère/Daryl Roth and Eva Price/Christina Papagjika.

www.AnnieTheMusical.com
Follow ANNIE on Twitter: @AnnieOnBroadway and on Facebook.  
Annie and Little Orphan Annie ® & ©2012 Tribune Media Services, Inc. All rights reserved. 

About NBC Owned Television Stations

NBC Owned Television Stations is the division of NBCUniversal that includes 10 local television stations and their digital channels and websites, as well as a group of out-of-home properties and a production company.   The 10 stations produce and deliver compelling and unique local news, information and entertainment programming to viewers in the communities they serve, which include New York, Los Angeles, Chicago, Philadelphia, San Francisco Bay Area, Dallas-Fort Worth, Washington, D.C., Miami, San Diego and Connecticut, with a goal of connecting to their audiences anytime and anywhere.

Now Playing On Broadway

More... Cinderella, Rodgers and Hammerstein's    

Cinderella, Rodgers and Hammerstein's

Rodgers & Hammerstein classic television production premieres on Broadway this spring.  It adds songs from the duo's catalog and adds a new twist to an old tale! Songs include “In…

More...
More... Once    

Once

On the streets of Dublin, an Irish musician (Guy) and a Czech immigrant (Girl) are drawn together by their shared love of music. Over the course of one fateful week,…

More...
More... Beautiful - The Carole King Musical    

Beautiful - The Carole King Musical

Beautiful tells the inspiring true story of Carole King’s remarkable rise to stardom from being part of a chart-topping songwriting team with her husband Gerry Goffin, to her relationship with…

More...
More... Bullets Over Broadway    

Bullets Over Broadway

Bullets Over Broadway tells the story of an aspiring young playwright (Zach Braff) newly arrived on Broadway in 1920’s New York who is forced to cast a mobster's (Vincent Pastore)…

More...
More... Jersey Boys    

Jersey Boys

Jersey Boys tells the rags-to-riches story of one of the greatest successes in pop music history. Go behind the music of Frankie Valli & the Four Seasons, and meet four…

More...
More... Realistic Joneses, The    

Realistic Joneses, The

What do you really know about your neighbors? Toni Collette, Michael C. Hall, Tracy Letts and Marisa Tomei invite you to find out. Hailed by the New York Times as…

More...
More... Kinky Boots    

Kinky Boots

Charlie Price has suddenly inherited his father’s shoe factory, which is on the verge of bankruptcy. Trying to live up to his father’s legacy and save his family business, Charlie…

More...
More... Book of Mormon, The    

Book of Mormon, The

The Book of Mormon tells the story of two young Mormon missionaries sent off to spread the word in a dangerous part of Uganda. Their tale is told alongside the…

More...
More... Mamma Mia!    

Mamma Mia!

The infectious music of ABBA provides the framework for a romp through the preparations of an unusual wedding.

More...
More... Rock of Ages (at Helen Hayes)    

Rock of Ages (at Helen Hayes)

In 1987 on the Sunset Strip, a small-town girl met a big-city rocker, and in L.A.’s most famous rock club, they fell in love to the greatest songs of the…

More...
More... Phantom of the Opera, The    

Phantom of the Opera, The

Andrew Lloyd Webber's smash musicalization of the Gaston Leroux novel won the 1988 Tony Award for Best Musical and is now the longest-running show in Broadway history.

More...
More... Cabaret    

Cabaret

Based on Christopher Isherwood's The Berlin Stories, the musical is the story of Cliff, an American writer who comes to Berlin at the dawn of the Hitler era. He falls…

More...
More... Motown: The Musical    

Motown: The Musical

Motown: The Musical is the real story of the one-of-a-kind sound that hit the airwaves in 1959 and changed our culture forever. This exhilarating show charts Motown Founder Berry Gordy's…

More...
More... Pippin    

Pippin

Royal heir Pippin is spurred on by a mysterious group of performers to embark on a death-defying journey to find his “corner of the sky.”  The original production of PIPPIN,…

More...
More... Chicago    

Chicago

Set amidst the razzle-dazzle decadence of the 1920s, CHICAGO is the story of Roxie Hart, a housewife and nightclub dancer who murders her lover after he threatens to walk out…

More...
More... Lion King    

Lion King

Julie Taymor's acclaimed staging of the Disney animated film has been hailed as a Broadway landmark. The story focuses on a young lion cub's personal journey toward his destiny as…

More...
More... Wicked    

Wicked

Wicked tells the incredible untold story of anunlikely friendship between two girls who first meet as Sorcery Students at Shiz University: the blonde and very popular Glinda and a misunderstood…

More...
More... Matilda The Musical    

Matilda The Musical

MATILDA is the story of an extraordinary little girl who decides that despite a bad beginning filled with rotten parents, a terrifying school and a vicious head mistress, her story is…

More...
More... A Gentleman's Guide to Love and Murder    

A Gentleman's Guide to Love and Murder

When Monty Navarro, a disinherited relative of the rich and powerful D’Ysquith clan, learns he’s ninth in line to inherit the earldom, he sets out to secure his future by,…

More...
More... Country House, The    

Country House, The

Inspired by Chekhov's pastoral comedies, this witty and compelling new play provides a piercing look at a family of performers coming to terms with the roles they play in each…

More...
More... If / Then    

If / Then

On the verge of turning 40, Elizabeth moves back to New York City, the ultimate city of possibility, intent on a fresh start - new home, new friends, and hopes…

More...
Frontpage Slideshow | Copyright © 2006-2012 JoomlaWorks Ltd.