AUDEMARS PIGUET TO SPONSOR LUXURY GIFT SUITE & GREEN ROOM
FOR BROADWAY’S BIGGEST NIGHT
“THE 65TH ANNUAL TONY AWARDS”
2011 Tony Awards to Broadcast LIVE on CBS, Sunday, June 12th
New York, NY (June 8, 2011) – The Tony Awards have announced that they will host a luxury Green Room and Gifting Suite experience, conceptualized by partnership development firm, Axcess Luxury & Lifestyle. The 2011 Tony Awards Audemars Piguet Green Room and Gift Suite will be sponsored by luxury watch-making brand Audemars Piguet. The 65th Annual Tony Awards, which are presented by the American Theatre Wing and The Broadway League, will broadcast live from the Beacon Theatre on Sunday, June 12th (8:00 ET/PT time delay) on CBS.
Audemars Piguet is the title sponsor of the first ever eco-friendly Green Room and Gift Lounge for the awards show, through a partnership with Patagonia Sur. Together, the two companies are offsetting the carbon footprint for this innovative “Green Room” and the carbon emissions of the airplane flights of each of the approximately 100 awards presenters and nominees at the Tony Awards. Patagonia Sur will offset the footprint by planting trees within its 400-acre native-species Reforestation & Biodiversity Project. These new plantings will add one-half acre to the existing 14-acre Audemars Piguet Forest in the Patagonia region of Chile.
The room’s furnishings, provided by FENDI CASA through its sponsorship, will be the luxe setting for talent to relax and prepare before taking the stage at the Beacon Theatre. FENDI CASA is the home design collection for the international luxury brand, FENDI. In keeping with the spirit of its Ready to Wear, fur and luxury leather goods, FENDI’s home collection is true Italian luxury with collections ranging from contemporary, modern, and classic. Furnishings are characterized with incredible manufactured and fashion details, which include the recognized double ‘F’ logo and the unique Spy Bag fastener.
Additionally, guests to the gift lounge will receive: a FENDI CASA gift and gift cards to the FENDI CASA Store; a week-long luxury stay at the Patagonia Sur Reserve in Chile, along with carbon offsets purchased in the name of each celebrity and a tree planting kit; a two-night stay and complete spa package from The Lodge at Woodloch; a bottle of premium Avión Tequila; Armani/Dolci pralines, tea and shortbread biscuits; Judith Ripka gift cards; the Ultimate Treatment Collection byOuidad; Jurlique’s multi-tasking facial serum Limited Edition Herbal Recovery Gel and a facial treatment at the Jurlique flagship store in New York City; GO SMiLE teeth whitening system; a tote-bag by Sentient Jet; and luxury car service byEmpire CLS.
The Tony Awards, hosted by Neil Patrick Harris, will feature appearances by: Alec Baldwin, Christie Brinkley, Matthew Broderick, Stephen Colbert, Harry Connick, Jr., Jon Cryer, Viola Davis, Katie Finneran, Whoopi Goldberg, Kelsey Grammer, Joel Grey, Marg Helgenberger, Christina Hendricks, David Hyde Pierce, Samuel L. Jackson, James Earl Jones, Angela Lansbury, Aaron Lazar, Patti LuPone, Robert Morse, Jill Paice, Jim Parsons, Martha Plimpton, Daniel Radcliffe, Vanessa Redgrave, Chris Rock, Anika Noni Rose, Jennifer Laura Thompson, Jim Walton, Chryssie Whitehead, Patrick Wilson, Catherine Zeta-Jones and others…
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ABOUT THE TONY AWARDS
The American Theatre Wing’s Tony Awards are presented by The Broadway League and the American Theatre Wing. At The Broadway League, Paul Libin is Chairman and Charlotte St. Martin is Executive Director. At the American Theatre Wing, Theodore S. Chapin is Chairman and Howard Sherman is Executive Director. For Tony Award Productions, Alan Wasser and Allan Williams of Alan Wasser Associates are the General Managers. Ricky Kirshner and Glenn Weiss of White Cherry Entertainment are the Executive Producers of the 2011 Tony Awards. Mr. Weiss will also serve as Director of the 2011 Tony Awards.
IBM, an official information technology partner of the Tony Awards, develops, designs, and hosts the official Tony Awards web site, www.TonyAwards.com. United Airlines is the official airline of the Tony Awards. Audemars Piguet is the presenting sponsor of the Tony Awards Red Carpet. InterContinental Hotels Group (IHG) is the official and exclusive Hotel Partner for the 2011 Tony Awards and InterContinental Hotels & Resorts is the Title Sponsor of the Creative Arts Awards. Visa is the official and exclusive card of the Tony Awards. Avis is the official rental car of the Tony Awards. USA TODAY is the official media partner of the Tony Awards.