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Andrew C. McGibbon
27 Penmere Road, West Milford, NJ 07480
973-697-7054 (home) - 917-922-3534 (cell)
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www.TheAndyGram.com

An experienced professional in theatrical producing,
theatrical stage management and general management,
and project management of interactive development projects.

SUMMARY

• 14 years as a successful website producer/manager.
• 10 years experience as a theatrical producer, general manager, and AEA Stage Manager.

PROFESSIONAL EXPERIENCE2007-Present
Jazz at Lincoln Center (www.jazzatlincolncenter.org)
   and
The Broadway League (www.thebroadwayleague.org)
New York, NY
Website Consultant to two different arts organizations.

• Maintained website content through a CMS.
• Updated website utilizing Dreamweaver and hand-coding.
• PHP and ASP Coding to SQL database.
• Managed workflow of coding consultants.
• Redesigned and reskinned portions of multiple sites.
• Created site and advertising graphics.2001 - Present

Tony Award Productions (www.tonyawards.com)
New York, NY
Webcast/Website Producer

• Produced the website and webcast for The Tony Awards 2001-2008.
• Conceived seasonal concepts and budgets and presented to presenting organizations (The American Theatre Wing and The Broadway League) for approval.
• Produced live Thank You cam, red carpet coverage, “Road to the Tonys” infotainment segments, nominee and winner video interviews.
• Identified and implemented unique programming and content opportunities surrounding the awards in conjunction with IBM.
• Coordinated a team of 30 technical, marketing and editorial personnel; liaison with television and event producers.
• Created an online historical archive of over 80 interviews with past Tony Award winners about their Tony Memories.
• Identified, structured, negotiated and closed strategic, marketing and operational partnerships resulting in year-over-year traffic growth in excess of 100% each year.

• Designed, implemented and managed a membership ticketing discount program.
• Designed, implemented and managed a database and user-interface for a national theatrical listings directory.
• Successfully developed strategic and operational partnerships to drive traffic, increase revenue and build brand awareness (resulted in a 300% increase in revenue and traffic).

• Developed and managed the website from initial concept to 4 million+ page views per month.
• Managed the redevelopment of a large data rich website.
• Managed server administration, system backups, RFP creation, software training, help desk and hardware, peripheral and network system purchasing and upgrades.
• Developed proposals for, and made pitches to major magazine and online advertisers.
• Developed strategic and operational partnerships that successfully drove traffic, increased revenue and built brand awareness of the site and the magazine.
• Produced high-profile live online events such as backstage coverage of the Tony Awards (3 years), Broadway show openings and celebrity chats and a daily news program distributed as part of Real Networks content network.
• Coordinated the development of the first online ticketing system for Broadway shows (in coordination with Tele-charge and The Shubert Organization.)
• Developed a membership based affinity program to help Broadway producers market Broadway productions including the creation, implementation and analysis of membership surveys to provide producers with pertinent demographic information.

• Founded the first web portal dedicated to live theatre. Site was purchased by Playbill Magazine and became Playbill On-Line.

1993-1994
McGibbon & Levy Associates
New York, NY
General Manager

• Provided general management services to off-Broadway theatre companies and productions.  Responsibilities included creation of production budgets, contract negotiations for staff and facilities, hiring production staff and designers, overseeing production load-in/out, box office reporting, and payroll.  Clients included Intar and Jewish Repertory Theatres.
• Executive produced the off-Broadway productions of Trophies and Sharon (a new musical written and directed by Geraldine Fitzgerald).

1989-1990
Heritage Artists at Cohoes Music Hall -
Cohoes, New York
General Manager

• General Manager for this regional Equity theatre.  Position entailed seasonal and capital campaign budgeting, oversight of ongoing spending, purchasing and marketing.

1983-1993
Various Companies
AEA Stage Manager

• Equity stage manager for theatrical productions.  Theatres included: Paper Mill Playhouse, Theatre-by-the-Sea, Heritage Artists at the Cohoes Music Hall, Chamber Theatre of Boston, New London Barn Playhouse, Mt. Washington Valley Theatre Company.  Tours include: Side by Side by Sondheim (Rob Marshall, Director) and Symphonic Sondheim. 

EDUCATION

American Academy of Dramatic Arts – New York, NY
Acting
1982-1983

Cittone Institute - Mahwah, NJ
Web Development – Certificate Program
2001-2002 

AFFILIATIONS

Actor’s Equity Association - 1989 to present 

SKILLS

Proficient PC and Mac user with a working knowledge of Microsoft Windows and Office, HTML, PHP, JavaScript, SQL, Adobe CS3 (Dream Weaver, Photoshop, Illustrator, Fireworks, Flash), Pinnacle Studio and many other applications.